The law firm Sharp Cookie Advisors explains, simplifies and improves your decision-making, enabling you to take better business decisions.


Sofia Edvardsen (fd Gunnarsson)

CEO/Owner, Partner
Education: LL.M. University of Gothenburg School of Business, Economics and Law and M.Sc. Strategic Management of Intellectual Capital from Chalmers University of Technology.

Experienced lawyer working with high growth tech companies in the digital space. She is popular advisor to C-level management in e-health and cloud on digitization issues. For a more detailed information of my experience, see my LinkedIn profile.


About Sharp Cookie Advisors
We are a business law firm with focus on tech and growth in the digital market (internet, software, digital media, cloud and mobile applications).

Clients turn to us for strategic legal counselling regarding data driven business models, digital product development, outsourcing, transactions and data protection issues. Our practice areas are Software Licensing, Electronic Commerce, Data Protection, Intellectual Property and International Commercial Law related to Technology Transactions and Outsourcing. Recent clients include a European Data Center and Internet Service Provider, an International media group, social services organisation and a Swedish software provider.

We understand how to take your digital investments to the next level (internet, software, digital media, cloud services and mobile applications). The risk management must not go beyond the ability to grow, provide excellent services, increase customer conversion and customer satisfaction. Ask us about Digitalization, Software Licensing, Electronic Commerce, Data Protection, Intellectual Property, International Commercial Law related to Technology Transactions and Outsourcing, Start a Business and Digital Marketing. (We also provide traditional business law).

About Founding Partner Sofia Edvardsen (fd. Gunnarsson)
An experienced business lawyer with extensive knowledge of Software Licensing, Electronic Commerce, Data Protection, Intellectual Property and International Commercial Law related to Technology Transactions and Outsourcing.

She is a trusted advisor on digitalization issues to C-level management of e.g. Internet Service Providers, E-health and Data Center.

If you have questions for your enterprise or startup on how to manage your risk and at the same time innovate and maximize sales, contact her. She assists both Swedish as well as foreign customers with choosing the agreement that fits their business, protect their intellectual property rights, protect their digital investments within e-commerce, market places, advertising space, mobile applications and other software, look after the rights of the founders by shareholder’s agreements and manage risk and optimise the business case by correct application of personal data processing.

After graduating from University of Gothenburg School of business, economics and law and Chalmers 2007, she worked as a trainee at Nokia Corp. in Helsinki with IP strategy, anti-counterfeiting and mobile OS. During 2007-2009, she held the position of business lawyer for Technical Physics Department of Chalmers Engineering, Sahlgrenska Science Park and University of Gothenburg. She managed complex collaborations between the academy and the industry, negotiated a variety of license agreements with telecom, automotive and pharmaceutical enterprises, assisted in international transactions, reviewed technology transfer agreements and non-disclosure agreements, supported the management of medium-sized companies to develop IP strategy. She supported dozens of university based companies as a in-house legal counsel.

2009 she served as a law clerk at the Gothenburg District Court, where assisted judges with analysis, administration and drafting of different documents, decisions and rulings within software licenses, database rights, financial disputes, financial crimes, copyright crimes, and criminal cases. I held my own hearings within bankruptcy and insolvency law.

During recent years, she has held senior positions at international law firms in Stockholm and London. During 2011 to 2014, I worked as an attorney-at-law at Baker McKenzie law firm and practiced Software Licensing, Electronic Commerce, Data Protection, Intellectual Property and International Commercial Law related to Technology Transactions and Outsourcing. She acted as lead counsel on complex legal projects, e.g. for product launchings across the Nordic countries, EU, North Africa, South East Asia and South America.

Prior to founding Sharp Cookie Advisors, she held a management position at another technology centred law firm. My practice area were Internet Law, Data Protection, Electronic Commerce and International Commercial agreements. My team’s efforts resulted in two nominations in the industry body The Lawyer for “Best Use of Digital Client Facing Media” and “Best Blended Delivery Model” (win).

In July 2015, she started her own business, Sharp Cookie Advisors, where she leads a dedicated team that provide international enterprises and startups with strategic legal counselling regarding data driven business models, digital product development, outsourcing, transactions and data protection issues. Our practice areas are Software Licensing, Electronic Commerce, Data Protection, Intellectual Property and International Commercial Law related to Technology Transactions and Outsourcing.

In addition, Sofia runs a blog about essential business law that in a straight and positive manner provide advice on how entrepreneurs can run their businesses with less risk and more time for value creating.

Apart from my work, me and my husband have a dog and we like to evaluate new technology and looking for new exciting business ideas to realise. Technology, art and business are passionate interests.

The Founder Story
My name is Sofia Edvardsen and I have been lucky enough to be growing up in a warm and committed home where the motto is that "you should be your own role model." In addition, I was born in Borås, a city in western Sweden who stand out for its entrepreneurial spirit that turned the textile crisis into success in design and e-commerce.

Growing up with a family business (real estate), many conversations around the kitchen table and in the summer cottage have focused on how to develop what was good, taking care of customer relationships and improving what worked less well. I smile today when I think of my grandfather's words speaking of good business: "The most important thing is that you have to make a decision (on the basis of what is known). If it later turns out that it was the wrong decision, well, then make a new decision."

The entrepreneurial spirit took me through law school to Chalmers University of Technology, where I trained in entrepreneurship in IT & Communications and further out into the world working as a lawyer in technology driven companies, within the startup scene in Gothenburg and later as an attorney at law firms in London and in Stockholm. I have had great help and known true joy through working with many wonderful people, customers and colleagues.

During my decade in the legal industry, I have sometimes wondered about the weak position that the client typically has. I have seen clients who after a first meeting chooses not to seek continued support as we lawyers spoke over the client's head, or because we gave the impression that the client's solution was too complex or ill conceived. In some cases, the client walked away when we, to the contrary, agreed with the important client in order to obtain his business, or our grand offices or our introductory 15-minute pitch about what knowledgeable lawyers we were failed to impress the client. 

Another group of customers who do not receive sufficient support today is the large number of business owners and employees in small to mid-sized companies that are actively looking for support on the Internet, discussion forums, or through business networks, but can not find their match with a sensible, hassle-free lawyer on reasonable terms.

Clients' wants action and are in need of help with how to prioritize among all necessary decisions. Clients' value pragmatic, insightful advice that he or she can act on. 

It should not be difficult to get professional support on reasonable terms and have an efficient and pleasant working relationship with an expert consultant. During the summer 2015 when I started out I turned to my role models of responsible and good business owners, such as the family business and friends that lead great businesses, listened and, based on these discussions, developed the framework for this venture. I now make the choice to build a consulting business from the inside out governed by the principles of customer value, integrity and protectiveness.

That is why I started Sharp Cookie Advisors and continues my family tradition of entrepreneurship and our belief that business is personal.

Welcome to the family!