AI agents are changing how SaaS platforms, cloud services, APIs and content services are accessed, used and purchased. Instead of a human user manually browsing, selecting, clicking and instructing, an AI system may compare services, consume content, call APIs, trigger transactions, configure workflows, place orders or act inside a customer account. This creates new legal and commercial questions that traditional SaaS terms rarely address.
We help suppliers and buyers assess how contract terms, platform rules and governance models should deal with automated use. The aim is to create terms that reflect how autonomous systems actually interact with digital services, while preserving commercial control, security, accountability and compliance.
Many SaaS and content service terms were written for human users. They assume that a person logs in, reviews information, makes choices and accepts responsibility for each action. Agentic AI changes that assumption.
For suppliers, automated use may affect pricing, account access, system load, scraping restrictions, content licensing, API usage, security controls and the allocation of responsibility for actions taken through the customer’s account. It may also create uncertainty around whether existing terms allow AI agents to access, copy, analyse, summarise or repurpose content and service outputs.
For buyers, the challenge is different. Organisations need to know whether they are allowed to use AI agents with third-party SaaS and content services, whether automated actions are binding, what evidence must be retained, and how responsibility is allocated between the user, the AI provider, the SaaS provider and any underlying data or content provider.
The result is a gap between how services are used in practice and what the contract actually controls.
We support both suppliers and buyers of SaaS, cloud, API and content services.
For suppliers, we help update terms to manage automated use in a clear and commercially workable way. This may include defining permitted and prohibited AI agent use, clarifying account responsibility, setting API and usage restrictions, regulating scraping or automated content extraction, protecting content and data assets, and establishing audit and enforcement mechanisms.
For buyers, we help assess whether agentic AI use is permitted under existing supplier terms. We also advise on internal governance, authority to act, procurement controls, user instructions, audit trails, risk allocation and how to negotiate clearer rights where AI agents are part of the operating model.
Agentic AI creates practical questions that should be addressed before automated use becomes business-critical:
These questions are not only legal. They affect product design, revenue models, customer trust, information security and the ability to scale AI-enabled workflows.
We start by mapping the real use case. This includes how the AI agent accesses the service, what it can do, what data or content it processes, whether it acts autonomously or under human approval, and which systems or accounts it interacts with.
We then review the existing contractual and governance framework. For suppliers, this usually means customer terms, acceptable use policies, API terms, content licences, data processing terms, security schedules and product documentation. For buyers, it usually means supplier contracts, procurement policies, AI governance rules, user authorisation models and internal control requirements.
Based on this review, we identify the gaps that matter most and translate them into practical contract wording, governance measures and decision points for management, legal, product, procurement and security teams.
We help SaaS, cloud, API, and content service providers update their terms for automated and agentic use. This may include clauses on AI agents, account responsibility, prohibited automated access, API conditions, scraping restrictions, rate limits, content use, suspension rights, auditability and enforcement.
The goal is to protect the service and commercial model without blocking legitimate customer innovation.
We help organisations assess whether their intended use of AI agents is permitted under third-party supplier terms. This is particularly relevant where AI agents access SaaS platforms, cloud tools, databases, content services, procurement systems or customer accounts.
The result is a clearer view of what can be done under existing terms, what requires negotiation and where internal controls are needed.
We advise on the legal structure for automated access to APIs, datasets, content libraries, digital platforms and knowledge services. This includes permitted use, output restrictions, caching, extraction, redistribution, model training, analytics and evidence of compliance.
We support organisations procuring AI agent solutions by reviewing supplier terms, customer responsibilities, liability models, output risks, data processing, integration obligations and operational control requirements.
Where AI agents trigger business actions, such as approvals, purchases, customer communications or workflow changes, we help define authority, approval thresholds, human review, logging, escalation and responsibility for outcomes.
Clear automated use terms help suppliers protect their platform, content, infrastructure and commercial model while still enabling AI-driven customer use. They reduce ambiguity around account responsibility, API access, pricing, prohibited use, data extraction and liability for automated actions.
For buyers, the value is stronger control over how AI agents interact with external services. This makes it easier to approve use cases, negotiate supplier terms, demonstrate compliance and avoid hidden breaches of SaaS, API or content licences.
For both sides, the outcome is a more realistic contract model. The terms match how the service is actually used, rather than assuming that every action is taken manually by a human user.
This service is particularly relevant for:
The first step is usually a focused review of the relevant use case and existing terms. We identify whether the current contractual structure supports the intended agentic AI use, where the main commercial and legal gaps sit, and what changes should be made to terms, policies or internal governance.
