A central part of marketing today is to build a stable and fast-growing customer base. A common way to do this based on inbound marketing is to create sophisticated responsive websites, presence in social media, online customer service in addition to any physical store. With these elements, attractive customer offers are created through target group analysis so that the customer is tempted to provide their contact information so that the company can develop the customer’s lead nurturing until a purchase or conversion.
Companies that succeed well in growing their customer base today often use some form of digital marketing strategy, “growth hacking” combined with content marketing. Through growth hacking, companies use creativity, analytical thinking and analysis of social interactions to sell products and gain exposure and involve keyword optimization (SEO), website analysis, linking, content marketing and A/B testing.
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